Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how Lichfield Removals Company ("we," "us," "our," or the "Company") collects, uses, and protects information when you visit our website at lichfieldremovalscompany.com (the "Site"). We are committed to protecting your privacy and ensuring transparency in our data practices.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and other contact details you voluntarily provide when contacting us or subscribing to our services.
- Technical Information: IP address, browser type, device information, and operating system.
- Cookies: Small data files stored on your device to enhance your browsing experience (see Cookie Policy section below).
- Usage Data: Pages visited, time spent on pages, referring URLs, links clicked, and other site interaction data.
How We Use Information
We use collected information for the following purposes:
- Conducting website analytics and understanding user behaviour to improve the Site.
- Tracking affiliate referrals and conversions to casinos and betting sites.
- Enhancing Site functionality, performance, and user experience.
- Responding to inquiries and providing customer support.
- Complying with legal obligations and fraud prevention.
- Marketing and promotional purposes (with your consent, where required).
Cookie Policy
We use cookies to improve your experience on our Site. Cookies are categorised as follows:
- Essential Cookies: Required for basic Site functionality.
- Analytics Cookies: Used to understand visitor behaviour and improve the Site.
- Affiliate Tracking Cookies: Used to track referrals to third-party betting and casino websites.
- Marketing Cookies: Used for targeted advertising and promotional purposes.
You can control cookies through your browser settings and opt out of non-essential cookies at any time. Please note that disabling cookies may affect Site functionality. For more information, visit www.allaboutcookies.org.
Third-Party Links
Our Site contains links to third-party websites, including casinos and betting affiliate sites. We are not responsible for the privacy practices, content, or policies of these external websites. We strongly recommend reviewing the privacy policies of any third-party sites before providing personal information. When you click on affiliate links, you are leaving our Site, and we do not control the data collection or use by those third parties.
Your Rights
Under UK and EU data protection laws (including the UK GDPR and Data Protection Act 2018), you have the following rights:
- Right of Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete information.
- Right to Erasure: Request deletion of your personal data (subject to legal obligations).
- Right to Restrict Processing: Request limitation of how we use your data.
- Right to Data Portability: Receive your data in a structured, portable format.
- Right to Object: Object to processing for marketing or profiling purposes.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at www.ico.org.uk.
If you are located in the United States, certain rights may be available under the California Consumer Privacy Act (CCPA) and similar state laws.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Analytics and usage data may be retained for up to 24 months. You may request deletion of your data at any time, subject to legal and contractual obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a data breach, please contact us:
Email: privacy@lichfieldremovalscompany.com
We will respond to your inquiry within 30 days of receipt.
Note: This Privacy Policy may be updated periodically. Continued use of the Site following changes constitutes your acceptance of the revised policy.